According to the Journal of the American Medical Association (JAMA), most people fail to get enough vitamins in their diet. As a result, vitamin supplementation is important for adults to promote good health. A number of studies have shown that the nutrients contained in supplements can help support general well-being and enhance the quality of life. Supplements provide people with higher amounts of nutrients than the diet alone can provide. They also help replace nutrients in foods that are oftentimes lost during the processing and cooking stages.

Nutritional supplements provide people with specialty ingredients, such as coenzyme Q10 and glucosamine sulfate, both of which are found in minimal amounts in the average American diet. Additionally, state-of-the-art formulation and manufacturing processes result in nutritional supplements that can be easily absorbed and utilized by the body.

As the U.S. population ages, there will be a greater need to promote general health and wellness. Older adults, and other segments of the population, take nutritional supplements for better nutrition, to counteract the effects of aging, to reduce the symptoms associated with menopause, and to help support bone, mental, joint, and heart health.